Terms & Conditions
Effective Date: 23.03.26
Operator: Maple Lounge Inc. (“Maple Lounge”, “we”, “us”, “our”)
Program: The Maple Lounge Partner Program (“Partner Program”) allows approved partners (“you”, “your”, “Partner”) to promote Maple Lounge’s U.S.-compliant sweepstakes gaming brand (“Brand”) and earn commissions based on qualifying user activity.
1. Purpose and Brand Overview
1.1 The Brand operates a sweepstakes-based entertainment platform offering play-for-fun games awarding sweepstakes prizes. No purchase is necessary, and making a purchase does not improve the odds of winning.
1.2 The Partner may advertise and promote the Brand only in accordance with these Terms, any written commercial terms agreed between the parties, and any policies, campaign rules, creative instructions, or compliance guidance issued by Maple Lounge from time to time.
1.3 All messaging must comply with applicable sweepstakes, advertising, consumer protection, privacy, and platform rules.
2. Definitions
For purposes of this Agreement:
“Affiliate Link” means the unique tracking link, code, URL, pixel, sub-ID, or other attribution method assigned by Maple Lounge to the Partner.
“Approved Materials” means any creative, copy, logo, landing page, disclosure text, or promotional material approved in writing by Maple Lounge.
“Chargeback” means any reversal, refund, disputed payment, unauthorized transaction, or payment failure relating to a Referred User.
“Confidential Information” means all non-public commercial, technical, operational, legal, financial, reporting, performance, and customer-related information disclosed by one party to the other, whether in writing, electronically, orally, or by access.
“Net Gaming Revenue” or “NGR” means the total value of virtual currency purchases made by Referred Users, less sweepstakes prize payouts, payment processing fees, chargebacks, bonuses, promotional credits, transaction costs, refunds, and applicable taxes.
“Qualified User” means a Referred User who meets all eligibility criteria in Section 4.
“Referred User” means a user attributed to the Partner through Maple Lounge’s tracking systems in accordance with Section 3.
“Referral Cookie” means the attribution cookie or other device used by Maple Lounge to identify referral activity.
“Working Day” means any day other than a Saturday, Sunday, or U.S. federal holiday.
“Partner Site” means any website, app, social channel, media buy, email list, or other traffic source used by the Partner to promote the Brand.
3. Tracking, Attribution, and Referral Rules
3.1 A user shall only be treated as a Referred User where Maple Lounge’s tracking systems validly record that the user reached the Brand through the Partner’s Affiliate Link or other approved attribution method.
3.2 Unless otherwise agreed in writing, attribution shall operate on a last-click basis.
3.3 Unless otherwise agreed in writing, the standard Referral Cookie period is thirty (30) days from the user’s first tracked click.
3.4 Maple Lounge’s tracking and reporting systems shall be the system of record for determining attribution, Qualified Users, NGR, chargebacks, and commissions, subject to the Partner’s dispute rights in Section 7.
3.5 Maple Lounge may decline or reverse attribution where a user is found to be:
• (a) a pre-existing user or previously registered account.
• (b) fraudulent, duplicated, self-referred, incentivized, or otherwise invalid.
• (c ) sourced from prohibited traffic, prohibited territory targeting, or unapproved materials; or
• (d) associated with suspicious, abusive, unlawful, or non-compliant activity.
4. Qualified User Requirements
A “Qualified User” is an individual who:
• (a) is a resident of a U.S. state in which the Brand is legally permitted to operate, and is not a resident of any of the following Non-Accepted States: Pennsylvania, Arizona, Delaware, West Virginia, Maryland, Maine, Minnesota, New York, California, Connecticut, Idaho, Nevada, Michigan, Washington, Hawaii, Nebraska, Ohio, Georgia, Montana, New Jersey;
• (b) is 18 years or older, or 21 years or older where required by applicable law.
• (c ) registers via the Partner’s Affiliate Link (or another approved attribution method);
• (d) completes any required verification and participates legitimately; and
• (e) has not previously registered with the Brand (no duplicate accounts or re-registrations).
Fraudulent, duplicate, incentivized, misleading, or otherwise invalid registrations will not qualify.
5. Partner Obligations & Marketing Compliance
Partners must:
• (a) use only Maple Lounge-approved creative assets and Approved Materials.
• (b) write clearly that the Brand is not a real-money gambling platform.
• (c ) include the “No Purchase Necessary” disclaimer and any other required legal or platform disclosures on all relevant materials.
• (d) avoid restricted states and any other territories identified by Maple Lounge from time to time.
• (e) comply with FTC advertising requirements, CAN-SPAM, privacy laws, sweepstakes rules, consumer-protection laws, platform terms, and all other applicable legal requirements.
• (f) not imply guaranteed winnings, financial gain, or misleading outcomes.
• (g) not target minors or vulnerable people.
• (h) not bid on, purchase, or otherwise use Maple Lounge brand terms, misspellings, confusingly similar terms, app names, or trademark variants in paid search, app store advertising, domain registrations, or social handle impersonation without Maple Lounge’s prior written consent; and
• (i) not use spam, forced clicks, adware, cookie stuffing, auto-redirects, misleading bonus claims, imitation websites, or any deceptive or manipulative traffic practice.
6. Maple Lounge Obligations
6.1 Maple Lounge shall use commercially reasonable efforts to:
• (a) make available the Partner’s Affiliate Link and relevant reporting access.
• (b) maintain the Brand and tracking environment in a manner reasonably suitable for the operation of the Partner Program; and
• (c ) provide campaign instructions, approved materials, and reasonable compliance guidance as required for the Partner Program.
6.2 Maple Lounge may review, reject, suspend, withdraw any campaign, traffic source, or promotional content at any time for legal, commercial, regulatory, or reputational reasons.
7. Commission Structure, Reporting, and Payment
7.1 NGR Formula
NGR = Total Virtual Credit Purchases – (Sweepstakes Prizes + Processing Fees + Chargebacks + Transaction Costs + Bonuses + Promotional Credits + Refunds + Taxes)
7.2 Revenue Share Tiers
7.3 Negative balances carry forward unless Maple Lounge expressly agrees in writing to no-negative-carryover terms for a particular Partner.
7.4 Custom tiers or commercial arrangements may be approved by Maple Lounge in writing.
7.5 Maple Lounge shall issue a monthly commission statement or dashboard report showing, at minimum, tracked referred users, qualified users, reversals, chargebacks, and commission calculations for the relevant month.
7.6 The Partner must notify Maple Lounge in writing of any good-faith dispute regarding a statement within seven (7) Working Days of the relevant statement or report being made available. If no dispute is raised within that period, the statement shall be deemed accepted except in the case of manifest error or fraud.
7.7 Subject to valid qualification, reporting, compliance review, and receipt of any required invoice or tax documentation, commissions shall be paid monthly.
7.8 Maple Lounge may withhold, offset, reverse, or reclaim amounts arising from invalid referrals, fraud, chargebacks, duplicate accounts, payment error, legal non-compliance, or other amounts properly due to Maple Lounge.
7.9 A minimum payout threshold of USD 500 shall apply unless otherwise agreed in writing. Balances below the threshold shall roll forward to the next payout cycle.
7.10 The Partner is responsible for providing accurate payment details, legal name, address, and all required tax or regulatory forms. Maple Lounge may withhold payment until such information is received and verified.
7.11 The Partner is solely responsible for its own taxes, duties, levies, and reporting obligations arising from payments under this Agreement, except to the extent Maple Lounge is required by law to withhold.
8. Incorrect Transfers & Reconcilations
Maple Lounge may adjust, reverse, or recover payments issued in error or tied to invalid referrals, applying corrections in subsequent payout cycles or by direct recovery where appropriate.
9. Approval of Content & Traffic Sources
9.1 The Partner must obtain Maple Lounge’s prior written approval before launching any new campaign, new traffic source, landing page, ad copy, influencer placement, email campaign, or material change to approved promotional content.
9.2 Approval may be withdrawn at any time. The Partner must promptly remove, amend, pause, or replace content when instructed by Maple Lounge.
9.3 Approval of content does not relieve the Partner of its independent obligations under this Agreement or applicable law.
10. Intellectual Property
10.1 All rights, title, and interest in and to the Brand, Maple Lounge marks, logos, content, platform assets, reporting tools, and Approved Materials remain vested in Maple Lounge or its licensors.
10.2 Maple Lounge grants the Partner a limited, non-exclusive, non-transferable, revocable license during the term of this Agreement to use Approved Materials solely for the purpose of promoting the Brand in accordance with this Agreement.
10.3 Except as expressly permitted in writing, the Partner shall not modify trademarks, create derivative materials, register confusingly similar names, or represent that it owns or is endorsed beyond the scope of this Agreement.
11. Confidentiality
11.1 Each party shall keep the other party’s Confidential Information strictly confidential and shall use it only for the purposes of performing this Agreement.
11.2 The receiving party may disclose Confidential Information only to those employees, contractors, advisers, or professional representatives who need to know it for the permitted purpose and who are subject to confidentiality obligations no less protective than those set out here.
11.3 Confidentiality obligations shall not apply to information that:
• (a) is or becomes public other than through breach.
• (b) was lawfully known to the receiving party without restriction before disclosure.
• (c ) is lawfully received from a third party without breach; or
• (d) is required to be disclosed by law, regulation, court order, or regulator, provided the disclosing party is notified where legally permitted.
11.4 This Section shall survive termination for three (3) years, or longer where required by law or where the information remains a trade secret.
12. Data Protection
The parties shall comply with Appendix B and all applicable data protection and privacy laws. Where the Partner processes personal data in connection with the Partner Program, it shall do so only for authorized purposes and with appropriate legal basis, notices, and security measures.
13. Indemnity
13.1 The Partner shall indemnify, defend, and hold harmless Maple Lounge, its partners, officers, directors, employees, agents, and licensors from and against any claims, losses, liabilities, damages, costs, fines, penalties, and expenses (including reasonable legal fees) arising out of or relating to:
• (a) the Partner’s breach of this Agreement.
• (b) the Partner’s advertising, marketing, traffic sources, or content.
• (c ) the Partner’s breach of law, platform rules, privacy obligations, or intellectual property rights of any third party; or
• (d) fraud, negligence, wilful misconduct, or deceptive conduct by the Partner.
13.2 Maple Lounge may participate in the defense of any claim at its own cost, and the Partner shall not settle any claim affecting Maple Lounge without Maple Lounge’s prior written consent, not to be unreasonably withheld.
14. Disclaimer & Limitation of Liability
14.1 Except as expressly stated in this Agreement, the Brand, Affiliate Link, reporting tools, and Partner Program are provided on an “as is” and “as available” basis.
14.2 To the maximum extent permitted by law, Maple Lounge disclaims all implied warranties, including merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation.
14.3 Nothing in this Agreement excludes or limits liability for fraud, wilful misconduct, death or personal injury caused by negligence, or any liability that cannot lawfully be excluded.
14.4 Subject to Section 14.3, neither party shall be liable to the other for indirect, incidental, special, consequential, or punitive loss, including loss of profit, goodwill, reputation, anticipated savings, or business opportunity.
14.5 Subject to Section 14.3, Maple Lounge’s aggregate liability arising out of or in connection with this Agreement shall not exceed the total commissions paid or payable to the Partner in the twelve (12) months preceding the event giving rise to the claim.
15. Term, Suspension, and Termination
15.1 This Agreement starts on the date the Partner is accepted into the Partner Program and continues until terminated in accordance with this Section.
15.2 Either party may terminate this Agreement for convenience on thirty (30) days’ written notice.
15.3 To protect the integrity of the Program and the Brand, Maple Lounge may suspend the Partner’s participation (and/or terminate this Agreement) where Maple Lounge reasonably believes that:
• (a) there has been fraud, a material breach, repeated non-compliance, or conduct that could materially harm the Brand’s reputation.
• (b) prohibited traffic sources or unlawful marketing methods are being used;
• (c ) required legal, tax, identity, or payment documentation is not provided within a reasonable timeframe after request.
• (d) the Partner becomes insolvent, enters liquidation, ceases business, or experiences financial circumstances that may materially affect performance; or
• (e) continued participation may create material legal, regulatory, commercial, or reputational risk.
Where practical, Maple Lounge will provide notice and an opportunity to address the issue before taking further action.
15.4 Maple Lounge may suspend or terminate this Agreement after notice if the Partner produces no new Qualified Users or meaningful traffic for three (3) consecutive months.
15.5 On suspension or termination:
• (a) the Partner must stop using Maple Lounge marks, links, and Approved Materials.
• (b) Maple Lounge may deactivate tracking links and reporting access.
• (c ) unpaid commissions may be withheld temporarily to allow for reconciliation of compliance checks, chargebacks, fraud exposure, or other post-termination adjustments; and
• (d) the Partner will promptly remove or disable references to the Brand as reasonably directed.
15.6 Termination does not affect any rights or liabilities accrued before the effective date of termination.
16. Relationship of The Parties
The parties are independent contractors. Nothing in this Agreement creates or shall be construed as creating any agency, employment, partnership, fiduciary, franchise, or joint venture relationship. The Partner has no authority to bind Maple Lounge or make representations on Maple Lounge’s behalf.
17. Governing Law & Dispute Resolution
This Agreement is governed by the laws of Delaware, USA. Disputes shall be resolved by binding arbitration in New Castle County, Delaware, unless otherwise required by applicable law.
18. Amendments
Maple Lounge may amend these Terms by providing notice via email, dashboard, or other reasonable written method. Continued participation in the Partner Program after the effective date of the amendment constitutes acceptance.
19. General
19.1 Entire Agreement. This Agreement, together with any written commercial terms and appendices, constitutes the entire agreement between the parties concerning the Partner Program and supersedes prior discussions relating to its subject matter.
19.2 Assignment. The Partner may not assign, transfer, charge, or subcontract any rights or obligations under this Agreement without Maple Lounge’s prior written consent. Maple Lounge may assign this Agreement to a Partner or successor in connection with a reorganization, sale, or transfer of business.
19.3 Notices. Notices under this Agreement shall be sent by email to the contact details most recently notified by the receiving party, unless Maple Lounge designates another method.
19.4 Severability. If any provision of this Agreement is held invalid or unenforceable, the remaining provisions shall continue in full force and effect.
19.5 Waiver. No failure or delay by either party in exercising any right shall operate as a waiver of that right.
19.6 Survival. Sections which by their nature should survive termination, including payment adjustments, intellectual property, confidentiality, data protection, indemnity, limitation of liability, dispute resolution, and general provisions, shall survive termination.
Appendix A: Responsible Marketing & Disclosure Standards
A.1 Required Disclosures
• Clearly mark all promotional content as “Sponsored” or “Partner” using visible statements.
• Prominently display “No Purchase Necessary. Void where prohibited. 18+.” and any state-specific disclosure required by law.
A.2 Social media and Content Guidelines
• Place disclosures near Partner links (for example #ad or #sponsored where appropriate).
• Depict gameplay accurately and do not use false win imagery or misleading earnings claims.
A.3 Tone and Targeting
• Advertising must emphasize entertainment and not financial gain.
• Include “Play responsibly” messaging where directed by Maple Lounge or where required by platform or law.
A.4 Brand and Asset Use
• Use official Maple Lounge creative only.
• No imitation sites, altered trademarks, or unapproved landing pages.
A.5 Consequences
Breaches of Appendix A may result in immediate suspension or termination and the withholding or reversal of affected commissions.
Appendix B: Partner Data Policy
B.1 Purpose
This Appendix governs the collection, processing, and use of user and performance data shared between Partners and Maple Lounge, ensuring compliance with privacy laws.
B.2 Data Types
Partners may access or collect limited data including:
• anonymous tracking identifiers (IDs, cookies, sub-IDs);
• aggregated metrics (clicks, registrations, revenue); and
• personally identifiable data only where explicitly provided or required for compliance verification.
B.3 Data Usage Restrictions
• Data may be used solely to promote the Brand and measure conversions.
• Partners may not sell, lease, or share user data with third parties.
• Cross-marketing or look-alike audience building using Brand data is prohibited without written consent.
B.4 Data Security
Partners must:
• maintain reasonable technical and organizational security measures.
• notify Maple Lounge within seventy-two (72) hours of any suspected personal data breach; and
• cooperate with investigations and user rights requests where applicable.
B.5 Compliance with Privacy Law
Partners must honor individual privacy rights under applicable laws including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) where applicable, and any applicable state or federal privacy law. Personal data may only be retained for as long as reasonably necessary for authorized Partner reporting and must then be deleted or anonymized.
B.6 Audit and Termination
Maple Lounge reserves the right to audit Partners for privacy compliance. Failure to comply may result in immediate suspension or termination and potential legal remedies.
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